When I was growing up in Southern California, the most famous car salesman on my TV was Cal Worthington. He and his hat and his (never really a canine) "dog" Spot persuaded me, a six year old, that I need to buy a car. From him.
How did he do that? In this episode of the N of Us, Cal, homemaker Betty and her Tupperware and Top Gun lead us down the two routes of the Elaboration Likelihood Model of Persuasion to find out.
This week's podcast was produced and presented by me, Aleks Krotoski. Editorial and voice support provided by Ben Hammersley. Our researcher is Hannah Whittingham. Sound Mixing by Marcus Veda.
The N of Us is sponsored by the British Psychological Society.
photo by Sunfrog1