Information power is transitory: once you give the information away, you no longer have the power. So you'd better capitalise on the information you have, right?
Well, they tried...
From The Guardian:
It would have been the most expensive bottle of soft drink in history. A secretary at Coca-Cola's global headquarters has been arrested for stealing a phial of a secret new product, hiding it in a brown Armani bag and attempting to sell it for $1.5m (£800,000) to the world's second biggest cola maker, Pepsi.
In an audacious conspiracy which quickly descended into amateurism, Joya Williams, 41, an assistant to Coke's global brand director, is accused of trying to re-ignite the "cola wars" between the two firms, which have historically clashed rancorously over taste tests, sponsorship, secret ingredients and nutrition.
But Williams catastrophically misjudged the rivals' present-day relationship. Pepsi reported her to her bosses, who called in the police. Undercover FBI officers posed as Pepsi executives and pretended to broker a deal which culminated in a red-handed arrest.
Our researcher Hannah also dug up these examples of corporate espionage to illustrate our point about information power:
In 1997, an engineer who worked with Gillette to help develop its next generation shaver system disclosed confidential information to the company's competitors. Steven Louis Davis, an employee at Wright Industries Inc., a designer of fabrication equipment that was hired by Gillette, faxed or e-mailed drawings of the new razor design to Warner-Lambert, Bic, and American Safety Razor. Davis pled guilty to theft of trade secrets and wire fraud and was sentenced to 27 months in prison. He told the court he stole the information out of anger at his supervisor and fear for his job.
ORACLE AND MICROSOFT
In June 2000, Oracle Chief Executive Larry Ellison said it was doing its "civic duty" by hiring a detective agency to investigate groups that supported Microsoft. Oracle employed Investigative Group International to look into actions by two research organizations, the Independent Institute and the National Taxpayers Union, that were releasing studies supportive of Microsoft. Oracle said it sought evidence that the groups were receiving financial support from Microsoft during its antitrust trial. Oracle admitted ties to Investigative Group after news reports said the detective agency had tried to buy trash from two cleaning women at the Association for Competitive Technology, a research group that Microsoft backed.